One common thing about car brands is that as much as they have an identity, none of them has really pushed it to the point where it becomes a culture. Except for Mini. Think Mini and there are high chances that you’ll picture a little, fun car, driven by youngsters, probably heading out for some fun at the beach. That’s why Mini works: it’s not just about a car; it’s a whole lifestyle you’re getting into when sitting in a Mini.

But as time passes, Mini owners are facing a crisis: they have grown up, founded a family and they now need room for the kids in the back of the car, but they don’t want to give up their beloved car, nor do they want to give up the fun of driving. Hopefully, Mini answered this call.

On Wednesday 19th January, Mini launched its latest model: the Countryman. As the name clearly states, this Mini is made for getaways. On that particular evening, this idea was made clear by the farmer and his cows (yes, real cows) greeting the guests at the John Erdos Gallery, at Dempsey.

The evening wasn’t just all about the cows, the whole place was made to feel like a country getaway, and everything was made to make you understand that this wasn’t your average car launch. After enjoying the yummy tidbits and sweet drinks, the black and green ushers directed the crowd to the back room where a big screen greeted the guests and warmed up the audience, teaching dance moves in good humour. Everybody was enjoying the atmosphere until the countdown started, and everyone’s anticipation rose. By the time it reached zero, everybody was breaking their necks to find out where the car was going to appear from. A curtain in the back of the room opened, everybody cleared the way and… A drummer and his set of drums rolled in. For a minute, you could taste the confusion in the air, but the rhythmic music took over and the party continued, until the screen was lifted and a gorgeous whit Countryman Cooper S smoothly rolled in, cheered by the crowd.

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